What is thePitch?
thePitch is a one day competition focused on advertising and its associated disciplines. You will receive hands-on experience by working at a Pittsburgh advertising agency on a real-world project with a local non-profit organization.
Who should register?
YOU… if you are a college Junior or Senior interested in the field of advertising and its related disciplines (creative, consumer research, brand strategy, media planning, account management, etc.). The cost is $40 per student and includes lunch and an invaluable experience. Registration is on a first come (and paid), first served. Registration closes when we’re at capacity.
How does thePitch work?
On Friday, November 6, 2026 you will work on one of several teams to address a client challenge. About a week before the event you will be assigned (via the email address you provide on the application form) to an agency and given more details about the day.
What agencies are participating?
We’ll announce our agency hosts soon!
Why do you need to participate?
thePitch is intensive, real world, and really cool. You will gain invaluable insight into the advertising world and its work while gaining access to a top Pittsburgh agency and its ad professionals. You will build your resume, professional portfolio, and contacts while doing something that will help you determine if this field is right for you.
What’s in it for you?
• American Advertising Federation Pittsburgh Student Membership
• Exposure to agency setting and to agency personnel
• Goodie Bag
What happens if your team wins the competition?
Winning team members are entitled to:
• Public recognition at Pittsburgh American Advertising Awards, Gala Spring 2027 (one ticket per person, date: TBD)
• Resume review by industry professionals, followed by resume distribution to the entire American Advertising Federation Pittsburgh Board of Directors for potential future employment consideration.
• Possible execution of concepts by the client.
• Best of all – Bragging rights!
What’s the schedule?
You will need to be onsite at your assigned agency by 9 a.m. for an agency tour and an introduction to your client’s challenge. The day ends at 5:30 p.m. A more detailed schedule will come with your registration confirmation.
Attire?
Business casual. This can include blue jeans—without holes. No hats. The key? Be professional.
REGISTRATION WILL OPEN EARLY FALL 2026.